Pedro Gutiérrez is the techie that drives innovation and software development at MAD ideas. He's been writing software since he discovered Logo 25 years ago, and as a member of the Robotics and Cybernetics Group at UPM he learned the value of good human-machine interfaces. He devotes his free time to reading tech sites and learning new technologies.

Fred Herrera gives strategic direction to MAD ideas, both at service and product levels. Fred works with Carlos to develop sustainable partnerships. Fred's background is in business and mobile media applications development. He is an external reviewer to EU trans-national R&D projects in the area of digital media, and he has a MSc in EU Business Law & Business Administration from Lund University. Follow Fred's tweets @fredherrera.

Carlos Rivera focuses on market segments, applied marketing and promotion of MAD ideas. With a business major and a MA on European Business, Carlos is our business development guy; he has a lot of experience in different business backgrounds and countries. He's been techie by hobby for as long as he can remember, so he fits at MAD ideas. Carlos loves to make music, travel, read technology blogs and his iPhone!

José San Pedro focuses on technology and products development at MAD ideas. With a PhD on Information Retrieval Systems, José is the main architect of information-centric projects and works on the development and evaluation of our Apps. He has a strong background as a software developer and researcher, his papers have been published in high-impact journals and conferences.